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TV Coverage
Updated: 7:16 PM Jul 10, 2010
Reporter: Shelby Levins
|
Texas Statewide
Luella family receives $10000 home makeover (learn more)
KXII-TV
The Zuniga's are part of the Grayson-Collin electric cooperative,
which serves around 32000 members. For the first time ever, the
Texas Co-op Power Magazine ...(click
here to learn more)
Homeowners--Contest
entry deadline was March 10, 2010. Winner selection is now underway.
Click
here to learn more.
Sponsor Planning
Meeting
was conducted on Friday, November 13, 2009
at Texas Electric Cooperatives, 1122 Colorado St., 24th
Floor, Austin, TX
Click below to view November 13
presentations as .pdf files
-
Ed Thomas, UtilityExchange.org presentation
-
Martin Bevins, Texas Co-op Power presentation
Click to view and listen
to presentations and Q&A as:
-
Windows Media file
(please allow
time for download as media file is large)
-
WMV Movie
___________________________________________________________
Your
organization is invited to partner with Texas Co-op Power Magazine,
the state’s largest circulation magazine, to promote the “Home
Energy Makeover” contest that will be launched in January 2010.
Please click on links above to hear and see Contest Sponsor
Planning Meeting conducted on Friday, November 13 at 11:00 a.m.
(Central).
To learn more,
contact Ed Thomas at (970) 209-8347 or
ethomas@utilityexchange.org.
Contest Sponsor Planning
Meeting Agenda.
At the meeting, we discussed:
-
Contest winner, finalist, and
consolation prize bundles to be awarded
-
Texas Co-op Power magazine
statewide promotional tie-ins
-
Timing for contest entries, winner
selection, and contest entrant follow-up
-
Sponsor roles and responsibilities
Contest Goals
are to:
-
Demonstrate, in a dramatic
way, the measures that a homeowner could do that pay for
themselves through energy bill savings and create other
non-energy benefits like comfort, safety, and increased home
value.
-
Demonstrate the value of a
comprehensive, “whole house” approach to energy and
environmental savings
-
Model the collaborative
process of how electric cooperatives promote energy-saving
products/services installed by qualified, local, home
improvement contractors backed by regional and national
suppliers
-
Motivate homeowners to do
their own home energy makeover using local contractors to
achieve the type of energy results in the winning homes
 Contest
Description
The Texas
Co-op Power Home Energy Makeover Contest will be conducted
throughout Texas to enhance energy efficiency program
awareness among consumers in an innovative manner and immediately
engage participating contractors and sponsors. Plans are for
all statewide homeowners served by a Texas electric cooperative to
be eligible to enter, with perhaps four (4) winning home selected to
receive a “whole house” energy makeover package valued at up to
$10,000.
To
implement the contest, Texas Co-op Power magazine will partner with
sponsoring organizations to present a contest in which a home that
can demonstrate the greatest potential for home energy savings will
be awarded a prize package of energy-related home improvements. The
home improvement bundle will be determined based on an extensive
energy evaluation of the home and other criteria to be determined.
Consideration will be based on an analysis of the homeowners’ total
electric bill over the last 12 months, and other criteria such as
which homes would provide the best showcase of a complete,
cost-effective energy efficiency retrofit. Contest entry forms and
rules will be distributed online and through contest sponsors.
Why the Contest Works
Anyone who has
watched the home makeover reality television shows knows what a
significant promotional opportunity this could be for those who
provide home improvement services and products. Similar Home Energy
Makeover Contests conducted in South Carolina, Oregon, Maine,
Colorado and California have proven to be an innovative way to
motivate home owners with higher-than-average home energy costs to
save by making the “right” home energy improvements. Unlike other
well-known contests, such as Publisher’s Clearinghouse, this is not
a random drawing. Rather, the Texas Co-op Power Home Energy
Makeover Contest will be based on building science and homeowner
efforts while leveraging the existing local cooperatives’ energy
efficiency program infrastructure. For examples of past efforts,
see
www.homeenergymakeover.org.
Home energy
prices are climbing, and some homeowners believe that there is
nothing to do but pay the bigger utility bills. However,
energy-related home improvements are a one-time cost that can save
homeowners money every month for as long as they own their homes.
These contests will serve to
create strong connections with
the local media and sponsors
and emphasize the
positive cash flow nature of the energy retrofits when financing is
used.
Who Should be a Contest Sponsor
We are looking for
reputable companies and organizations to provide financial and
in-kind program support. Sponsor organizations may include:
-
Home improvement and renewable
energy product distributors and manufacturer
-
Home improvement service providers
-
Home improvement/furnishing
retailers
-
Hybrid car dealerships and other
business promoting sustainable products and services
-
Non-profit civic and
community-based organizations
All types
of sponsor participation will be considered, but in particular, we
are looking for donations of: central space heating and air
conditioning systems; air sealing and insulation; water heating
systems; lighting; and appliances.
Contest Promotion Activities
Texas Co-op Power, the statewide magazine mailed to more than 1.2
million homes served by electric cooperatives, will aggressively
promote the contest entry period, and showcase the winning homes and
sponsor participation. Other activities may include:
-
Advertising and editorial coverage
in the announcement issue (tentatively set for January), the
home makeover issue (tentatively set for August), and other
issues in 2010
-
Web site detailing contest rules
and status and showcasing winning home improvements
-
Email communications with special
offers to all contest entrants who opt-in
-
Television and newspaper coverage
that showcases improvements to winning homes
-
Open houses for community leaders
and media to showcase winning homes
-
Case studies on winning homes that
focuses on sponsors’ roles for unlimited distribution by sponsor
_____________________________________________________________________
Participation Levels
Three tiers of
participation are available:
Gold-level Sponsor - $100,000.
This top tier is reserved
for organizations that provide a financial and in-kind commitment in
return for consideration that may include:
-
Three (3) full-color, full-page ads in Texas Co-op Power during
2010
-
Brand name product
placement featured in a 250-word editorial in magazine’s
makeover issue
-
Preferential consideration in planning process
-
High-visibility role offered in all promotional activities
-
Organization logo, name and web link prominent on contest web
site, printed, and event materials
Silver-level Sponsor - $75,000.
This tier is reserved for
organizations that provide a financial and in-kind commitment in
return for consideration that may include:
-
Two (2)
full-color, full-page ads in Texas Co-op Power during 2010
-
Brand name product placement in
editorial coverage of magazine’s makeover issue
-
High-visibility role in all promotional activities
-
Organization logo, name and
weblink on contest web site, printed, and event materials
Bronze-level Sponsor - $50,000.
This tier is for organizations
that provide a financial and in-kind commitment in return for
consideration that may include:
-
One
(1) full-color, full-page ads in Texas Co-op Power during 2010
-
Brand name product
placement in editorial coverage of magazine’s makeover issue
-
Advanced notification of program activities before the general
public
-
Organization name and link (but not logo) on contest web site,
printed, and event materials
How to Apply
Texas Co-op Power
welcomes you to propose the combination of financial and in-kind
sponsorship commitment that makes sense for you in return for the
benefits package offered . Proposals are considered on a
case-by-case basis. Please respond by Friday, December 4 to
be considered for inclusion in the initial public announcement of
the Contest in the January magazine issue. If accepted, you will
receive a Memorandum of Understanding to be counter-signed by your
organization and Texas Co-op Power.
To learn
more, contact Ed Thomas at (970) 209-8347 or
ethomas@utilityexchange.org
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